You Know Your Business Too Well - And That Might Be the Problem

You know your business better than anyone.

That's a good thing. Most of the time.

But knowing your business inside and out can also make it surprisingly difficult to see it the way someone else does.

There's a concept known as the curse of knowledge: once we know something, we presume it to be obvious to everyone, and it becomes difficult to imagine what it's like not to know it.

And in business, that can create blind spots…

You started a business with an idea. Maybe you had a skill to share, a product you believed in or a service you knew you could provide. Perhaps you had a clearly defined strategy from day one. Perhaps you didn't.

Not all successful businesses start with one.

In the early stages, strategy can exist without ever being formally articulated. You know your customers. You see what they need. You know what you're good at. You make decisions based on experience, instinct and what you're learning along the way….